Our history begins in 1900, when our founder Dato’ Sharon Foong started her first beauty salon in Plaza Berjaya. Due to her diligence and superb services, her customers grew exponentially and her business thrived.

Soon, her customers began to request for more products that would enhance their beauty and health from the inside and outside. To meet the requirement of her customers, Dato’ Sharon began her search for quality health and beauty products globally. This led to the establishment of Caring Products, a company that offered breast enhancement and cellular therapy products.
Soon, other products, including men’s health supplement and slimming products were added to the company’s portfolio.

As the company continues to grow, Dato’ Sharon saw the need to establish her own brand. This led to the setup of Ruyi Holdings Sdn Bhd at KL Plaza in 2007. In the same year, our flagship brand – ZÉLL-V Cellular Therapy – was born.

From 2007 to 2009, various effort were done to build a strong foundation for the ZÉLL-V brand, including forging partnerships with global doctors and scientists, appointing our brand ambassadors, and setting the right direction. From 2009 to 2011, we stepped up our efforts in opening new outlets in Malaysia. And in 2011, with the setting up of the International Department, we began to expand overseas, opening new opportunities for others to be part of the ZÉLL-V family through Resource Integration.

Our Milestone

V Star Vitality Activity Day (Penang)

Feb 23, 2014

International artiste Sharon Chan appointed as ZÉLL-V's new ambassador


ZÉLL-V Honoured as One of Malaysia's 52 Leading Brands & Retail Chains


ZÉLL-V Resource Intergration Conference


ZÉLL-V receives SC Business Excellence Award

Oct 8, 2013

ZÉLL-V Ho Chi Minh, Vietnam Official Opening

Oct 3, 2013

ZÉLL-V Furney Plaza, Penang Official Opening

Sept 29, 2013

Be+ In-House Talk at Pavillion KL

May 18, 2013

Mrs Singapore 2013 Finals

May 11, 2013

Signing Ceremony Between Mahsa University & Ruyi Holdings

April 19, 2013

Resource Intergration Conference of Novatel KL

April 18, 2013

Rosemato Work-whop (Singapore)

April 14, 2013

ZÉLL-V Vietnam Grand Opening

April 12, 2013

Rosmato Launch


Symposium on Rejuvenatino & Anti-Ageing for Health & Wellness Enthusiasts Worldwide


Official Opening of ZÉLL-V 15th Branch.

October 8, 2010